---
title: Magic Leap Raise $590m for Chapter 3
description: Magic Leap are now firmly in the third stage of evolution,fixing customer issues that require the sub millimeter accuracy that Magic Leap 2 can deliver.
---

[Blogs](https://blogs.expandreality.io)

# [Magic Leap Raise $590m for Chapter 3](https://blogs.expandreality.io/magic-leap-raise-590m)

 Written by [Simon Hunt](https://blogs.expandreality.io/author/simon-hunt) | Jan 18, 2024 3:07:39 PM

Newly appointed CEO Ross Rosenberg and CTO Daniel Diez recently spoke with Venturebeat at CES in Las Vegas, where they shared some detail on their latest fundrasing round and some market insight. Check out our summary below: 

Number 1 - This next chapter, Chapter 3, for Magic Leap is about scale adoption.

 

How are they going to do that?

- Three areas of focus are: 
    - Content 
    - Use Cases 
    - Commercial adoption

<https://blogs.expandreality.io/magic-leap-raise-590m>

When asked about competition, namely the recently released Apple Vision Pro and Meta's Quest device, Rosenberg & Diez highlighted that the Magic Leap 2 was built for industry, whereas other devices on the market are not fit for "sub-millimeter" precision.

 

When asked to explain the term, Rosenberg went into a UK Medical Company called Medical Eyesight that were using Magic Leap to:

- To access parts of the brain that couldn't be accessed before, to remove clots.
- Clots that caused damage if left for too long.
- Groundbreaking as the timescales associated with medication based treatment took too long.

<https://blogs.expandreality.io/magic-leap-raise-590m>

He elaborated that Magic Leap's customers started conversations with:

- How can we train faster?
- How can we design quicker?
- How can we repair things faster?

<https://blogs.expandreality.io/magic-leap-raise-590m>

And that the company's focus was now taking their advanced tool, Magic Leap 2 and showing how its precision could be used for helping:

- The military achieve mission critical objectives 
- Medical communities solve problems faster 
- Assist Police or first responders where time critical information saved lives or fixed real life issues quicker 
- SWAT teams deal with active shooter situations

He was very clear that the company had passed Chapter One's innovation stage, cleared Chapter Two (the productisation phase) and was now extremely focused on "Go to Market" listening to customers and channel partners and delivering.

 

 

   <https://blogs.expandreality.io/magic-leap-raise-590m>

## What you should know

[Magic Leap and Expand Reality ](https://landing.expandreality.io/what-you-need-to-know-about-the-magic-leap-2)

[Why choose us?](https://landing.expandreality.io/quotation-page-jlr-magic-leap-ll)

[Magic Leap Information Centre](https://landing.expandreality.io/magic-leap-2-information-centre)

[Get the right answer for your business](https://landing.expandreality.io/test-drive-magic-leap-2)

[ Magic Leap 2 Download Centre  ](https://landing.expandreality.io/magic-leap-2-download-centre)

 

[Magic Leap Control and Connect ](https://landing.expandreality.io/magic-leap-control-and-connect-scaling-smart-glass-efficiency)

[Magic Leap 2 Regulatory / Operating Environments](https://landing.expandreality.io/magic-leap-2-regulatory-/-operating-environments)

[Magic Leap 2 Download Centre ](https://landing.expandreality.io/magic-leap-ppc-conversion-page)

[Magic Leap 2, HoloLens 2 and Augmented Reality explained.](https://landing.expandreality.io/magic-leap-hololens-and-augmented-reality-demystified)

[Magic Leap 2 FAQ's](https://landing.expandreality.io/magic-leap-2-faqs)

[Magic Leap 2 vs Microsoft HoloLens 2 - Field of View Video](https://blogs.expandreality.io/magic-leap-2-v-hololens-2-field-of-view-video)

[Magic Leap 2 and SentiAR 3D Visualisation Software](https://blogs.expandreality.io/magic-leap-2-and-sentiar-3d-visualisation-software-for-medical-operations) 

[Magic Leap 2 - Developers Guide](https://blogs.expandreality.io/magic-leap-2-developers-guide)

[Recap: Magic Leap 2's new features](https://blogs.expandreality.io/blog/recap-magic-leap-2-s-new-features)

[How PBC Linear saved 97% in training time with Magic Leap 2](https://blogs.expandreality.io/magic-leap-2-licensing-basic-developer-and-enterprise-explained)

[Magic Leap 2 - A Detailed Review Toolkit](https://blogs.expandreality.io/magic-leap-2-review)

[Magic Leap and Remote Expert, Workflows and Collaboration](https://blogs.expandreality.io/magic-leap-and-remote-expert-workflows-and-collaboration)

[Magic Leap 2 - Microsoft Teams Access](https://blogs.expandreality.io/magic-leap-2-microsoft-teams-access)

[Magic Leap 2 V HoloLens 2](https://blogs.expandreality.io/magic-leap-2-v-hololens-2) 

[Magic Leap Raise $590m for Chapter 3](https://blogs.expandreality.io/magic-leap-raise-590m)

 

## Magic Leap Use Cases

[Magic Leap 2 Case Studies](https://landing.expandreality.io/magic-leap-2-case-study)

[3 exciting use cases for Magic Leap 2](https://blogs.expandreality.io/blog/3-exciting-use-cases-for-magic-leap-2)

[View full post](https://blogs.expandreality.io/magic-leap-raise-590m)

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